Online Pharmacy

Ecommerce Website

Online Pharmacy in Kuwait is an online retail store providing a diverse range of products to customers across Kuwait. The client required a robust eCommerce solution that enhances user experience, streamlines navigation, and integrates essential features tailored for the Kuwaiti market

About The Project

Our objective was to design and develop an intuitive, high-performing, and mobile-friendly eCommerce platform with advanced features to improve the shopping experience and optimize business operations.

The challenges

  • Develop a seamless UI/UX design with logical navigation for a smooth customer journey.

  • Implement a mobile-responsive version with optimized sections exclusive to mobile browsing.

  • Integrate the PACI address system to replace the default checkout, ensuring precise address selection based on state, area, and neighborhood.

  • Improve cart functionality with a mini cart/bag, enabling quick product viewing, quantity editing, subtotal review, and discount application.

  • Create an Arabic version with complete translation for localization.

  • Develop a single product threshold system to automate out-of-stock notifications.

  • Implement a back-in-stock notification feature to notify users via email or phone.

  • Offer “bought together” bundles and composite products for increased sales potential.

  • Enhance the search engine to support SKU, product name, category/subcategory, and initials while providing real-time recommendations after three letters.

  • Track user search behavior to analyze volumes, keyword trends, and recurrent searches.

  • Design customized user and admin emails for an improved communication experience.

  • Implement automatic photo format conversion for efficient product display.

  • Apply search engine optimization (SEO) strategies for higher rankings and visibility.

  • Develop a mobile app (iOS/Android) for an enhanced shopping experience.

  • Integrate secure payment gateways for seamless transactions.

  • Incorporate advanced analytics for data-driven decision-making.

 

Key highlights of our development work

    • Intuitive UI/UX Design: Structured pages, sections, and categories with a smooth user flow.

    • PACI Address System Integration: Replacing standard checkout with an intelligent system conditioned upon state, area, and neighborhood selection.

    • Enhanced Mini Cart Feature: Enabling quick product adjustments, discount code application, and subtotal viewing.

    • Advanced Search Functionality: Allowing searches by SKU, product name, category, initials, and more, with real-time suggestions after typing three letters.

    • Arabic Website Version: Localized content to enhance user accessibility and engagement.

    • Smart Inventory Management: Automated stock threshold system and customer notification for restocked products.

    • Upselling & Cross-Selling Features: “Bought together” bundles, composite products, and featured brand pages.

    • SEO Optimization: Ensuring high search engine visibility and organic traffic growth.

    • Mobile App Development: A dedicated iOS and Android app for a superior shopping experience.

    • Payment Gateway Integration: Secure and smooth checkout process.

    • Advanced Analytics & Custom Emails: Personalized user communication and actionable insights for business growth.

Services Used:
STRENGTH IN NUMBERS

Business impact

Through strategic planning and execution, Target Pharmacy Kuwait now stands as a fully optimized, feature-rich eCommerce platform, delivering an unparalleled online shopping experience in Kuwait.

200%

Organic transactions increased

17%

Organic conversion rate improved

500%

Increase new users from Google Ads

Esteemed Web Development solutions

A fully customized, conversion-optimized eCommerce solution tailored to the needs of Kuwaiti consumers, delivering efficiency, convenience, and an outstanding user experience.

For Target, we put together a robust web development strategy that includes:

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